Pariplay adds R Franco Digital iGaming suite to Fusion platform by way of new partnership deal
In what the company describes as a “major milestone,” the R Franco Digital iGaming technologies subsidiary of Spanish AWP machine manufacturer Recreativos Franco Group has partnered with Pariplay in a deal that will see its content added to the aggregator’s wide-reaching Fusion platform.
Below the agreement, the Spanish firm’s games portfolio consisting of far more than 40 entertaining titles all obtainable in HTML5 and like lately released top performers such as Buttom’s Planet, Vacuum Buster and Cyborg 30L, will be produced obtainable to a range of leading operators across the planet. In addition, an array of new content material with a variety of entertaining mechanics and original themes is to be added to the Fusion platform in the coming months.
The addition from R. Franco Digital will considerably enhance the Madrid-headquartered supplier’s worldwide expansion, although the collaboration also aligns with Pariplay’s status as a top content material and aggregator partner across Latin America, having inked a series of major bargains over the final 12 months.
Spanish Audience Appeal:
In a firm press release, Callum Harris, Director of Partnerships for Pariplay, said…
“R. Franco Digital is a company steeped in tradition and with a deep information of the sort of content material that appeals strongly to a Spanish-speaking audience.”
Harris added that they are “delighted” to bring the supplier on board as a Fusion companion and to be capable to “increase the strength” of their offering with their “diverse product portfolio.”
A unified single approach to delivering content, Fusion focuses on offering heightened efficiency and exceptional return on investment (ROI) for operators. In addition to a suite of back-office conversion and player retention tools, the platform currently comprises much more than 12,000 games from a who’s who of 80-plus industry-top suppliers, and the most current deal will see even much more diverse content added to the supplying.
International Access:
Also commenting on the tie-up, Mario Benito, Commercial Director for R. Franco Digital, stated the new partnership with Pariplay “represents a major milestone” for them, “granting access to a variety of key operators across the globe.”
The industrial director explains that…
“LatAm is a area of fantastic interest and 1 where Pariplay is extremely active, so we believe that this deal is only the begin of what will turn into a extended-standing and quite fruitful alliance.”
LatAm Region & Revista Casino Morales Interview:
In an exclusive interview with Revista Casino magazine in Might speaking to the company’s plans for the area, Jorge Morales (pictured), Director of Company Improvement for Latin America and the Caribbean at Pariplay said…
“The goal is to be the official aggregator for all of Latin America.”
Morales spoke to the challenges of the business development position he took on in November 2021, explaining that content material rates have to be negotiated so that they “adapt to the reality of the area and that they are eye-catching to nearby operators.” He mentioned that whilst that is a challenge, “companies recognize it and they know that Latin America is not Europe, the United States or Asia,” so it have to be “configured” for the territory.
Also addressed was the current progress produced by the South American countries of Chile, Peru and Brazil toward the regulation of online gambling and Pariplay’s expectations for these markets.
Morales stated they currently have access in Peru, and they “also hope that it will be regulated quickly because it is a really critical territory.” As for Chile, he stated they are “observing the situation,” but that at the moment, the concentrate is Argentina, particularly the city and province of Buenos Aires. There, he said, they are “analyzing agreements, registering the organization and studying how to bill.”